PepsiCo improved a lot of their products using all-natural ingredients. To get this message to consumers, we used beautiful photography of the product and its ingredients. In-store, we reinforced the real-ingredients story with a farmer’s market inspired stand.

When we launched Quaker Overnight Oats in-store, we wanted to reflect the online content we created and communicate the simplicity of making the product.

In order to gain incremental space in-store during key times of year, we create lobby displays and temporary units to help draw in the consumer. Over the years we have developed quite a few unique ways to dimensionalize the core structure of FL merchandisers.

Every year, we’re challenged to find a new and more interesting way to bring Back-To-School to life in store. A school bus is an iconic symbol, with its yellow color and unique shape. Here are a few of my favorite adaptations.

Halloween is my favorite time of year and this is one of the coolest displays that we ever created. Creating unique displays every year for the in-store environment is always challenging, but when you are able to create work like this, it is also very fulfilling.

Bringing Chester to life, no matter the medium, is always too much fun. Here we have Sheriff Chester rockin’ out and promoting some new wild flavors as he’s searching for chile-limon.