Building teams, delivering lasting brand impact.
Crafting brands, empowering talent.
What we do is about more than great ideas and flawless execution—it’s about solving real problems and finding new opportunities for brands, and our people, to grow. I’ve led teams of all sizes, guided brands through transformation, and built systems that let creativity shine. Along the way, I’ve learned that success comes from collaboration, solid strategy, and a shared commitment to creating impactful work.
Healthcare marketing is predictable and unremarkable. I joined Baylor Scott & White Health to challenge myself, learn a new industry and revolutionize how this brand engages its customers. Healthcare advertising should be relatable, dynamic and personal. During my tenure, we have proven that bold ideas and creative thinking can reshape perceptions and elevate brands. As a principled leader, I’ve grown an internal team into a competitive force, built strong agency relationships, and delivered work that drives engagement and measurable success.
Challenging the status quo.
Projects
Changing minds. Saving lives.
Creating buzz, changing the game.
Building awareness, driving conversions 24/7.
Launching a movement, awakening customer confidence.
Inspiring fans to live better, celebrating everyday victories.
Changing perceptions, creating fan engagement.
Celebrating the unstoppable, building awareness.
Flipping the script, creating emotional connections.
Client-centric growth at TMA.
My CV
Principled and visionary leader who thrives on driving transformational change and creating award-winning, effective work. I challenge the status quo, push creative boundaries, and foster a culture that empowers teams to succeed.
Baylor Scott & White Health
Director of Creative and Brand Management
April 2018 – present
• Reimagined healthcare advertising by conceptualizing and leading brand and service line campaigns that inspire connections between healthcare professionals and their patients.
• Transformed the internal team from executional support to a full-service agency rivaling external competitors.
• Pioneered innovative workflows, increasing focus on omnichannel brand storytelling and modular content development.
• Established and enforced brand standards to ensure consistency across all touchpoints.
• Cultivated and managed relationships with top-tier external agencies, leading to elevated creative output and effectiveness.
The Marketing Arm
Group VP, Creative & Digital
April 2007 – April 2018
• Built and scaled a multidisciplinary creative team of 90 across four offices, setting the foundation for a highly versatile department.
• Led award-winning campaigns for brands including Frito-Lay, Nissan, and Hasbro, integrating brand storytelling with digital innovation.
• Introduced new creative department structures that aligned talent with project needs, driving efficiency and effectiveness.
• Championed data-driven creative, unlocking new opportunities for client engagement and campaign performance.
Strengths
• Visionary leader with a track record of evolving teams and agencies to meet market demands and future challenges.
• Collaborative team builder, skilled in mentoring diverse talent and inspiring creative excellence.
• Expert in developing modular, data-driven content that personalizes and amplifies brand communication.
• Strong communicator and strategic thinker, with a hands-on approach to creative development.
• Adept at fostering client relationships and building trust through impactful creative solutions and thought leadership.
Notable achievements
• Spearheaded a creative transformation for a 125-year-old healthcare brand, shifting the focus from sickness to wellness through powerful storytelling and patient-centric campaigns.
• Expanded creative capabilities within agencies, ensuring relevance and innovation in evolving markets.
• Consistently produced work recognized by top industry award shows, elevating agency profiles and client brands.
Get in Touch
214.717.0143
benday713@mac.com