In the summer of 2021, Texas was at a crossroads—COVID-19 continued to claim lives, mostly among the unvaccinated. Knowing that friends and family had the greatest influence, we launched the Find the Words campaign to help Texans have those crucial conversations before it was too late.

Through heartfelt stories of loss and hope, we equipped vaccinated Texans with the tools and inspiration to reach their unvaccinated loved ones in a compassionate, non-political way.