In a competitive healthcare market, McLane Children’s needed to highlight its unique advantage: accessible, world-class pediatric care in Waco, Temple, and Killeen.

Never fear, we are right here emotionally connected with families through the success stories of thriving children. These inspiring narratives reminded parents that the leading-edge treatments they need are closer than they think. From theaters to digital platforms, we amplified our message across Central Texas, including Spanish-language content to engage diverse households.