Just as players control the pace of the game, Baylor Scott & White Health wanted to empower Dallas Stars fans to take control of their own health goals. To encourage fans to embrace healthier lifestyles, we leveraged our partnership with the Dallas Stars to create a campaign that was as entertaining as it was motivating.

Meet Motivotter
The campaign introduced fans to Motivotter, the inner voice of Dallas Stars’ goalie Jake Oettinger. This augmented reality experience turned Jake’s motivational spirit into a cheerleader for fans’ personal victories, big or small.