The healthcare industry is at a tipping point. Disruptors are redefining access, and post-COVID consumers demand more from large systems, with 71% citing frustrations ranging from scheduling challenges to impersonal visits. For Baylor Scott & White Health to remain the most trusted brand in Texas, we needed to evolve from a healthcare provider into a trusted partner in our patients’ lives.

Our mission? To empower patients to live better on their terms—when, where, and how they choose. The POWER Campaign became the embodiment of this vision, connecting with both consumers and our healthcare teams to deliver on this promise.