Building on the overwhelming success of Baylor Scott & White Health’s initial partnership with the Dallas Stars, the challenge for year two was to outdo ourselves. Our mission was clear: to continue shifting fans' perception of healthcare, showcasing it as a force of empowerment rather than just a response to setbacks.

Meet Phenomenotter
A superhero who comes to life every time Jake Oettinger unleashes his power on the ice. With his own theme song, retro cartoon action film, and an AR filter that allowed fans to transform into Phenomenotter, this motivational mascot became the centerpiece of a highly interactive campaign.