Care after-hours used to mean a late night run to the ER or consulting Dr. Google. Baylor Scott & White Health changed that with the introduction of 24/7 virtual care through the MyBSWHealth app. Our task: launch a campaign that announced this game-changing service while driving brand awareness, patient acquisition, and loyalty—stat!

Our campaign spotlighted this innovative offering with dynamic, real-time messaging. From TV spots during Dallas Cowboys games to digital ads featuring real-time clocks, we emphasized that care is available anytime, anywhere.